AdRoll

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Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll

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In our roundup of this week’s martech news, we highlight: Salesforce has added two new clouds, for each Consumer Goods and Manufacturing. LinkedIn’s CMO posted that she will be stepping down at the end of the year. Uberall announced a partnership with Trustpilot to simplify online reputation management. AdRoll has […]

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AdRoll releases new Brand Awareness solution for DTC marketers

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AdRoll announced on Tuesday the release of their new Brand Awareness solution. They say it “will help DTC marketers predict and pinpoint their target customers who are most likely to engage and convert into sales.” Unified platform for DTC marketers Many marketers use distinct tools for various marketing channels — […]

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