[…] level of efficiency and revenue. Furthermore, this has also helped in the construction of the Marketing Cloud which is so popular […] [ccw-atrib-link]
30-second summary: ForceIQ, a Salesforce experience company, works with hundreds of Salesforce customers, only 15% of whom they believe really maximizes the full set of features that Salesforce has to offer. ForceIQ published an eBook, which provides a detailed guide for businesses on underutilized features, many of which can help […]
Apple and Salesforce announced the launch of two flagship apps: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps […]
On Wednesday, Lytics announced a new enhancement to its customer data platform (CDP): the ability to “manage and orchestrate” customer journeys with Salesforce Marketing Cloud. Increasingly, marketers want to have a single view that stretches across an entire customer journey. And they want that view to take into account all […]
A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms (DMPs) on the market in 2019. The research, published at The Forrester Wave: Data Management Platforms, Q2 2019, shows how each measure up – and points to those with omnichannel marketing integrations and advanced […]
In our roundup of this week’s martech news, we highlight: Salesforce has added two new clouds, for each Consumer Goods and Manufacturing. LinkedIn’s CMO posted that she will be stepping down at the end of the year. Uberall announced a partnership with Trustpilot to simplify online reputation management. AdRoll has […]
Salesforce, in collaboration with ClickZ, recently hosted a webinar focused on helping businesses optimize their websites for lead generation. The webinar, “How to Turn Your Website into a Lead Generation Machine” is available on demand for a limited time. Source: Salesforce In this post, we’ll summarize the key points reviewed […]
Salesforce is adding two new members to its cloudscape, a Manufacturing Cloud and a Consumer Goods Cloud. In a blog post announcing the Consumer Goods Cloud, Director of Content Programs Nick Johnson noted that retailers using the company’s Commerce Cloud are looking to translate the advantages of ecommerce – such […]
The Customer Data Platform (CDP) has gotten major boosts in the last few days from announcements by three of the biggest marketing clouds – Salesforce, Oracle and Adobe. CDPs unify structured and unstructured data from multiple sources into single, “golden master” profiles that can then be acted upon by other […]
Google and Salesforce have acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics to the big players. The Looker acquisition Late last week, Google announced it would buy Looker for its Cloud, in a $2.6 billion all-cash transaction. The tech giant’s venture capital arm […]