30-second summary: Consumers prefer an assortment of channels to communicate with brands To ensure coherent experiences and consistent messaging, brands need to look at their first-party data for a bird’s eye view of their consumers’ preferences Data integration is a key enabler to striking a balance between the correct platform […]
30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. By just doubling down […]
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing […]
On Wednesday, Lytics announced a new enhancement to its customer data platform (CDP): the ability to “manage and orchestrate” customer journeys with Salesforce Marketing Cloud. Increasingly, marketers want to have a single view that stretches across an entire customer journey. And they want that view to take into account all […]
Technology integration is a huge priority for most companies who are moving forward with martech in 2019 and beyond, according to the latest State of Martech Report from DemandGen, released in May 2019. The report focuses on what B2B buyers look at when purchasing solutions for their tech stack, and […]
http://www.youtube.com/watch?v=otFhfoEFQDQ Integration – Building a New Cultural Identity is a weekly half-hour television program showcasing the Somali-Canadian experience. Canada is home to approxim… [ccw-atrib-link]