Indian is a motorcycle brand that requires no introduction around these parts because they’ve been putting out quality bikes, accessories, and memorabilia for over a century. They recently teamed up with motocross legend Carey Hart–a… The post Motocross Legend Carey Hart Built a Custom Indian Chief Motorcycle for Jon Bernthal […]
30-second summary: Arm Holdings is a global semiconductor company headquartered in Cambridge, England. ClickZ spoke with Arm’s CMO/CDO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Joyce Kim started her career as a software engineer before moving into the marketing arena, where […]
30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing Successful marketing leaders ensure ongoing alignment between different areas of the business Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with […]
30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely […]
30-second summary: Delivering a more purposeful brand narrative and consolidating all the communication behind that was one Alicia’s biggest challenges at SAP, so far. Technology is the backbone that enables brands to run at scale. But there needs to be a solid process around it, that really works to define […]
As Procter & Gamble’s Chief Brand Officer, Marc Pritchard is one of the most important decision-makers for the world’s largest advertiser. That being said, what would you guess is P&G’s top marketing priority for next year? An emerging technology like artificial intelligence or blockchain seem like plausible answers, or maybe […]
In our review of last weeks MarTech news, we focus on Google’s plan for a censored search engine in China, then move onto key movements from Facebook and HubSpot. Here’s what you might have missed last week: Google plans censored search engine for China Google plans on launching a censored […]
Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? […]
http://www.youtube.com/watch?v=rBm0sFPnUeQ The breakfast club power 105.1 – Charlamagne awards the donkey of the day! Click Here To Subscribe! http://bit.ly/SubBreakfastClub Thanks for all your suppor… [ccw-atrib-link]
http://www.youtube.com/watch?v=otFhfoEFQDQ Integration – Building a New Cultural Identity is a weekly half-hour television program showcasing the Somali-Canadian experience. Canada is home to approxim… [ccw-atrib-link]