30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek at one of our keynote speakers Read on for two valuable minutes with Samantha Margolis, VP digital marketing at Christie’s ClickZ spoke with Christie’s VP digital marketing, Samantha Margolis […]
30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. According to Kasper, relying on third parties for data management introduces a competitive disadvantage, and for brands to protect and capitalize on their […]
30-second summary: Arm Holdings is a global semiconductor company headquartered in Cambridge, England. ClickZ spoke with Arm’s CMO/CDO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Joyce Kim started her career as a software engineer before moving into the marketing arena, where […]
30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing Successful marketing leaders ensure ongoing alignment between different areas of the business Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with […]
30-second summary: Analyze the three P’s when evaluating a new job opportunity: people, product, and potential CMOs need to be purveyors of the market at large — identifying what’s needed and working to develop the correct products/solutions Customer engagement is the Holy Grail for marketers Nowadays, you need to market […]
30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. It was one of the first SaaS martech platforms. Miller got his undergraduate degree in physics at Harvard and went on to graduate with an MBA from Stanford. In 2005, he co-founded Marketo with Phil Fernandez and […]
30-second summary: Marketing decisions should be linked to overall financial outcomes This needs to happen in real time as you don’t want to rely upon old data Cross-platform integrations are the way forward — though don’t be surprised if small martech players are bought up and rolled into one Martech […]
30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category. The Demandbase ABM […]
30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be […]
30-second summary: Idomoo’s technology takes the standard audio-visual interface and makes it dynamic, enabling companies to use video not only for branding and awareness, but also in a very transactional way. Idomoo built their own GPU-based video rendering engine that renders video at up to 50x real time. The faster […]