Libretto

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Q&A with Tom Libretto, CMO of Pegasystems

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30-second summary: Analyze the three P’s when evaluating a new job opportunity: people, product, and potential CMOs need to be purveyors of the market at large — identifying what’s needed and working to develop the correct products/solutions Customer engagement is the Holy Grail for marketers Nowadays, you need to market […]

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Marketing predictions for 2020 by Pega’s Tom Libretto

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30-second summary: Getting serious about transparency and data governance Marketers go all in on empathy Demand for creative and experiential marketing will surge “Experiences” eclipse products in marketing focus Putting a premium on authenticity Tighter budgets. Higher customer expectations. Lower attention spans. Increasing data regulations. These are just some of […]

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