30-second summary: Augmented reality is forecast to become the primary driver of a $108 billion VR/AR market by 2021 Business decision makers can utilize data hyper visualization via augmented reality based on real time data AR generates real-time, on-site and step by step visual guidance on complex processes to make […]
30-second summary: Multi-dimensional plans offer a higher chance of bringing you to the forefront of the businesses you intend to pitch to. Offer additional insights as part of your marketing strategy. You need to prove your determination to see your potential clients grow. Position yourself as a thought leader in […]
30-second summary: Creative team members are often left out of technology decision making, or included too late When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology Including creatives earlier can ensure they are bought in, and that […]
30-second summary: Marketing decisions should be linked to overall financial outcomes This needs to happen in real time as you don’t want to rely upon old data Cross-platform integrations are the way forward — though don’t be surprised if small martech players are bought up and rolled into one Martech […]
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