Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach with the detailed performance metrics available for digital video campaigns today. We can study view-level data to understand if viewers are engaged and know what […]
Handcrafted by Thai blacksmiths in a traditional style and constructed of carbon steel, Verve Culture’s Thai Moon Knife set brings two versatile blades into your kitchen. The Moon Knife has […] The post Equip Your Creative Kitchen with the Thai Moon Knife Set first appeared on Men’s Gear, Gadgets & […]
The unique array of modular controls in Monogram’s Creative Console empower your creativity and productivity on everything from the AdobeCS ecosystem to music production to your favorite games. The system […] [ccw-atrib-link]
30-second summary: To ensure that your creative team is trained exceptionally well, you can consider investing in a learning management system (LMS). A learning management system is a cloud-based platform that helps you to create and deliver customized and relevant training programs to your creative team. An LMS helps you […]
30-second summary: Creative data analytics has removed the guesswork from marketing communications, leaving marketers with the ability to not only analyse past campaigns but to predict the success of future ones, even before spending money and testing them on platforms such as Facebook. Research shows that marketers are sitting on […]
30-second summary: There are a number of critical variables retailers must consider in the forthcoming months, notably consumer safety, trends in online shopping, engaging customers, and how to ensure data sets are actually useful for this year’s marketing efforts. MobileFuse found that both historical and current data around dwell time, […]
30-second summary: This holiday season, consumers want new and unique content and do not want to repeatedly see the same creative. Retailers and brand marketers are looking to top wish lists by producing higher volumes of creative without forgoing quality and scale. The growing number of platforms and accelerated online […]
30-second summary: By leveraging unique creative assets, advertisers can meet the personalization demands of consumers down to a target market, and improve the campaign’s overall effectiveness. Advertisers need to ensure their creative approach mirrors the successful content on the given platform they’re leveraging. The best way to achieve maximum scale […]
30-second summary: In response to the COVID pandemic, brands and their OOH partners were forced to alter campaign planning and change messaging on a dime The pandemic allowed OOH to showcase its dynamic creative capabilities on digital screens Research shows that dynamic creative in OOH resonates with consumers by delivering […]
30-second summary: Creative team members are often left out of technology decision making, or included too late When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology Including creatives earlier can ensure they are bought in, and that […]