Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach with the detailed performance metrics available for digital video campaigns today. We can study view-level data to understand if viewers are engaged and know what […]
A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, these ‘ignite moments’ can make a tremendous impact on how and where you focus your marketing efforts. In a special session […]
30-second summary: Looking beyond verification and into consumer attention, you can explore performance indicators that reflect how your ads are driving real business outcomes Use regional and industry benchmarks to determine how successful your campaigns are, and then measure success over time using your own benchmarks Capture every impression across […]
30-second summary: Business models monetizing attention created the most powerful companies in the world, along with a slew of unintended consequences we’re only just beginning to understand. Industry-wide regulation is needed at the federal level, but regulation alone is not enough. Advertisers should find ways to diversify their media spend […]
30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Viewability metrics like […]
30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. To succeed—or even survive—in the world of voice search, the schema need to be a top digital marketing […]
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It’s not even Halloween yet, but most marketers are probably already in full-blown holiday mode. The Internet makes it easier to start shopping earlier and besides, the National Retail Federation estimated that holiday sales will increase between 4.3 and 4.8% this year. Since most of those sales are going to […]
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When Wendy’s won big win at Cannes in 2017 for a social media campaign that culminated in a year’s worth of free nuggets, the victory was also a win for marketers who believe in the power of social media to garner both attention and revenue for a brand. “The world […]