A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, these ‘ignite moments’ can make a tremendous impact on how and where you focus your marketing efforts. In a special session […]
30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves […]
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Most marketers know that when it comes to messaging, personalization absolutely matters. A 2018 study from Epsilon found that 80% of consumers are more likely to make a purchase after a personalized experience. But sifting through and organizing data in order to deliver the perfect experience to each buyer can sometimes […]
It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it […]
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