“Digital-first” marketing helped companies outperform peers by >40% in 2018 business goals
For their ninth annual Digital Trends Report, Adobe surveyed nearly 13,000 marketers, creatives, and IT professionals about their marketing priorities in 2019. The report reveals that the top marketers invest heavily in personalized customer experience (CX) through marketing integration and CX technology, but most companies lag behind in both. For […]
