30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels. A company’s digital transformation plan needs to be unified and keep customers in mind at each step. […]
30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing automation features. The strategic planning eBook is informed by Keap’s internal and very successful strategic planning process […]
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For their ninth annual Digital Trends Report, Adobe surveyed nearly 13,000 marketers, creatives, and IT professionals about their marketing priorities in 2019. The report reveals that the top marketers invest heavily in personalized customer experience (CX) through marketing integration and CX technology, but most companies lag behind in both. For […]
Depending on your product, you’ve probably got a “busy season,” that time of year when you do a huge product push. For example, Halloween is the sweet season time for candymakers, while potato chips companies probably keep their eyes on Super Bowl season. But unfortunately for most of these marketers, […]
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Fraley Tera In a world that moves at a pace as fast as ours, it isn’t unusual to find ourselves needing to do multiple things at once, continuously going from one place to the next and answering a seemingly endless stream of messages on our phones and laptops. Nowadays, even […]
Instagram It’s January 1, and you’re ready. Your sneakers are laced up; you’re sporting your new workout gear, and you hit the gym. You want to lose weight this year because you’re dying to fit into your skinny jeans. You plan on eating healthy, cutting calories and working out seven […]
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