30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an […]
30-second summary: Capgemini’s lookbook is full of tips and case studies about how brands and retailers can elevate their customer experience. Everything you are building needs to be customer-focused.That’s why it’s important to listen to the customer’s needs and understand their existing journey before building a new journey. It’s not […]
30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. Without the shiny newness of a startup nor […]
Your car deserves much better than that nauseating little pine tree hanging from the rearview mirror. A handful of fragrance companies have launched car air fresheners of their very own and with all the time we spend in cars these days, the least you can do is make it a […]
When the first ad exchange launched, when the first true programmatic campaign launched, and when the first video ad launched — people took notice. Yet many had their doubts. Blockchain in advertising is similar. To some, it’s a revolution that will disrupt centralized power in the advertising industry’s ecosystem, remove ad […]
For their ninth annual Digital Trends Report, Adobe surveyed nearly 13,000 marketers, creatives, and IT professionals about their marketing priorities in 2019. The report reveals that the top marketers invest heavily in personalized customer experience (CX) through marketing integration and CX technology, but most companies lag behind in both. For […]
It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so. What’s holding companies back? For the companies that are making progress, what […]
When customers purchase goods or services, they expect the company to maintain their brand promise and value proposition, whatever that may be. Keeping a brand promise, businesses draw attention to their brand, increase brand loyalty, and retain their customer base. In this day and age, customers are becoming wiser and […]
The idea for Metricstory sprang to life when co-founders Joshua Gebhardt and Brandon Nutter were working together for a Google Analytics consulting firm. As they worked to help managers and directors at Fortune 500 companies get their heads around all the data coming in, they noticed large amounts of this […]
A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. […]