30-second summary: With the more intuitive, endless way consumers utilize devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. As IoT and smart home technology in the home evolves, new data sources and the […]
From ordering takeout to answering frequently-asked questions, chatbots now complete a wide variety of tasks across user experiences — but they’re not quite the silver AI bullet that we were promised. Why? The technology behind chatbots still has some growing up to do. These early versions have come up subpar […]
When customers purchase goods or services, they expect the company to maintain their brand promise and value proposition, whatever that may be. Keeping a brand promise, businesses draw attention to their brand, increase brand loyalty, and retain their customer base. In this day and age, customers are becoming wiser and […]
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