Our Fast Five series debuts with Bibhakar Pandey, Capgemini’s Vice President of Marketing Services and Digital Customer Experience. In this five-minute, insight-packed video, Bibhakar leverages 25 years of his experience in championing customer experience with large global brands. Dive in to discover the evolving role of CMOs, key challenges, and […]
30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers will lose the ability to target narrow audience segments, cap frequencies, launch retargeting campaigns, and get granular reporting. It is still hard to predict how […]
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is to ensure you have a deep understanding of your customer. This lets you develop […]
Now that we’re finally starting to emerge from lockdown, it’s time to get back in the habit of looking good. Dust off your kicks. Put on some pants. Upgrade your hair game with this cordless… [ccw-atrib-link]
30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top […]
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Based on a Navy SEAL’s inspiring graduation speech, this #1 New York Times bestseller of powerful life lessons “should be read by every leader in America” (Wall Street Journal).If you want to change the world, start off by making your bed. On May 17, 2014, Admiral William H. McRaven addressed […]
Based on the incredible graduation speech with over 10 million views on YouTube If you want to change the world, start off by making your bed. On May 21, 2014, Admiral William H. McRaven addressed the graduating class of the University of Texas at Austin on their Commencement day. Taking […]
Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How Leading […]
From ordering takeout to answering frequently-asked questions, chatbots now complete a wide variety of tasks across user experiences — but they’re not quite the silver AI bullet that we were promised. Why? The technology behind chatbots still has some growing up to do. These early versions have come up subpar […]