30-second summary: The only thing we can be sure of for 2022 is change – and lots of it Marketing leaders will be expected to strike an all-important balance between leading to accomplish a mission and leading to foster team growth Michael Collins, CMO and Managing Director at CFA Institute […]
30-second summary: Building effective marketing teams and fostering teamwork starts requires a top-down approach Enabling your leaders to lead can help foster long-term success while inspiring leaders to re-imagine what is possible To enable agile decision making, marketers must determine which activities to keep in-house, which to automate, and which […]
Our Fast Five video series continues with Gyanda Sachdeva, Linkedin’s Vice President of Product Management. In this five-minute, insight-packed video, Gyanda taps into her 11+ years of expertise in product strategy, design, development, and business operations across LinkedIn’s marketing solutions. Dive in for exclusives around CMOs, industry trends, new market […]
Our Fast Five series debuts with Bibhakar Pandey, Capgemini’s Vice President of Marketing Services and Digital Customer Experience. In this five-minute, insight-packed video, Bibhakar leverages 25 years of his experience in championing customer experience with large global brands. Dive in to discover the evolving role of CMOs, key challenges, and […]
30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year. Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021. Top five priorities for C-suite will be […]
30-second summary: Digital disruption is requiring C-Suite executives to undergo different goals and job responsibilities, and CMOs are not exempt from this shift. In fact, a recent CMO Council report, produced in partnership with Teradata, found that 91% of marketers said there is an expectation by senior management that marketers […]
30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions from our Marketing Automation Summit that give marketers the chills. By 2023, 60% of CMOs will slash the size of their marketing analytics departments in […]
30-second summary: Digital performance is now more important than ever. But as digital ad spend produces diminishing ROI, and as Customer Acquisition Costs (CACs) rise, it’s vital that CMOs refocus their strategy in the right areas. CMOs need to understand that organic search should be a critical component of every […]
30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic […]
30-second summary: Though it is certain that this period of difficulty is likely to test us all, it also gives marketers the breathing room to focus on optimizing internal operations while adapting their customer engagement strategies in new, innovative ways. Marketers should take the opportunity to re-establish trust through customer-centric […]