30-second summary: Though it is certain that this period of difficulty is likely to test us all, it also gives marketers the breathing room to focus on optimizing internal operations while adapting their customer engagement strategies in new, innovative ways. Marketers should take the opportunity to re-establish trust through customer-centric […]
30-second summary: O-data is data from sales, finance, HR and other operations. It tells you about win rates, profitability by product line and employee attrition. X-data is the emerging category that drives initiatives like CRM: beliefs, emotions, sentiments. It’s the human feedback that points to gaps between what you think […]
A new report published by The CMO Survey has found that optimism in the US economy is at a seven year low among marketers. On average, 56% of CMOs are feeling less optimistic about the nation’s economy during Q1 2019 and around half of CFOs believe the country will hit […]