30-second summary: Domo partnered with global research company Censuswide to conduct a survey of nearly 700 senior marketers across seven international markets to assess the challenges and responsibilities facing modern CMOs. One major finding is that perpetual change in technology, data sources, and media channels is significantly impacting how CMOs […]
30-second summary: A recent report from Korn/Ferry shows that 84% of CMOs are concerned that they have no obvious successor in their organization. Marketers always have an opportunity to be courageous in the short term, even in little ways. An easy first start to ask partners, agencies and vendors what […]
In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often […]
A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by Adthena shows SEM to be massively important to CMOs and a key area of current […]
There’s a lot of pressure on marketing decision-makers to jump on the latest innovations and video marketing trends. And sometimes that pays off. But sometimes new tech is like a square peg in a round hole for your business – and once the novelty has worn off, you realize that […]
It’s not unusual for me to work with well-known CMOs on a daily basis. Having a front row seat to their strategic leadership is always fascinating to me. Not only does it reinforce the fact that there is not one singular path to success, but it also reminds me that […]
Mobile World Congress has become an increasingly big platform for not only smartphone-minded marketers but for the entire global business community. Nearly 110,000 people last week attended the event in Barcelona, where it’s not uncommon for huge telecoms to send more than 1,000 representatives to work the floor and meeting […]
In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising […]
As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back […]
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it’s still a complicated process. How should marketers approach these challenges? [ccw-atrib-link]