30-second summary: Publicis Sapient and Google Cloud partnered with Ipsos to create The Data Collection & Consent Survey (DCCS). 5000 people across five countries — Great Britain, France, Germany, the U.S., and Australia – participated in the survey. The goal of the survey was to better understand what people know, […]
30-second summary: The events of 2020 have drastically changed the mindset of the modern shopper, and it’s important that retailers understand consumers’ needs and motivations. With the many difficulties that this year brought, consumers are seeking a reason to celebrate more than ever. While the holiday season offers this opportunity, […]
30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience. When tapping into consumers unconscious needs and wants, […]
30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view […]
30-second summary: To find success in the age of data, brands must help consumers find data harmony Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy […]
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has conditioned us to sit through full-screen ads even in an on-demand, non-linear TV environment. User acquisition (UA) advertisers anticipated a decrease and had adjusted their […]
30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, […]
30-second summary: Sarika Sangwan is Pinterest’s Global Head of Financial Services Strategy & Marketing. She spent more than a decade at Amex and, prior to that, worked at charity: water as the Director of Marketing. In her Peer Network briefing, Sangwan addressed the changing way that brands can reach out […]
30-second summary: We’ve hosted our latest Peer Network Briefing with Norm Johnston, CEO at Unruly, and Rebecca Waring, Global VP of Insights at Unruly, for an exclusive briefing about the changes in consumers’ behavior and what they mean for advertisers. Emotion is more important than ever in advertising. According to […]
30-second summary: A new series of data visualizations demonstrate how content consuming behavior has increased during the pandemic shutdown, in the U.S. and the U.K. Based on a survey of thousands of Net users, the visualizations are oriented around age groups. Some of the new trends may continue after normal […]