30-second summary: Massive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television […]
30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, […]
30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the […]
30-second summary: After enjoying an ad-free online environment, most users won’t willingly cede control back to advertisers. To combat this issue, publishers must give up their attempts to turn back the hands of time. Instead, they should incentivize consumers to choose to view ads. Marketers should view ad blockers and […]
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing their product reach in an increasingly saturated market. There are four business metrics that are guaranteed to help Fintech […]
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