advertisers

, , , , , , , , , , ,

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

⋅

30-second summary: Lead exchange platforms allow advertisers to identify and instantly connect with high-intent consumers that are ready to take action. Lead exchanges help provide consumers with the optionality they desire when shopping because these sophisticated platforms support the monetization efforts of high-quality publishers that are encouraging consumers to inquire […]

Liked Liked
No Comments

, , , , ,

Advertisers respond to gift-wrapped programmatic offerings this holiday

⋅

30-second summary: Shift in consumer behavior during the 2020 holiday season creates a great opportunity for advertisers and publishers. Publisher insights and recommendations a key for advertisers to reach Q4 goals. Private marketplaces offer an attractive option to capture budget that advertisers moved from channels like linear TV, live events […]

Liked Liked
No Comments

, , , , , , ,

How digital advertisers can navigate the updated cloud solutions from Google

⋅

30-second summary: Google recently announced BigQuery Omni, a multi-cloud analytics solution, powered by Anthos, the “build once run everywhere approach”. The new solution is geared at helping big Query users access and securely analyze data hosted in AWS and will soon include Azure. These new changes will enable digital advertisers […]

Liked Liked
No Comments

, , ,

Why the pandemic is a good time for advertisers

⋅

30-second summary: The COVID-19 pandemic has led to huge surges in home media consumption. While many brands have struggled to adapt to these challenging times, others have capitalized on these large audiences with careful planning. Brands must convey messages recognizing safety and convenience. Utilizing adtech that allows consumers to interact […]

Liked Liked
No Comments
Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

, , , , , , , ,

Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

⋅

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active […]

Liked Liked
No Comments

, , , , ,

Story ads are creating new opportunities for advertisers – but what makes a good story?

⋅

30-second summary: Facebook recently announced that four million of the social network’s seven million advertisers are using the Story ads format across Facebook, Instagram and Messenger. Ads that are designed specifically to the Stories format are performing better – simply running your news feed ads, or cuts from your TVC […]

Liked Liked
No Comments

, , , , , , , , , ,

As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

⋅

30-second summary: Google announced its plans to phase out support for third-party cookies in Chrome within the next two years. Additionally, new methods for countering device/browser fingerprinting will be launched later this year. Google and others are fine with first-party cookies, because a visitor or customer has made a purposeful […]

Liked Liked
No Comments

, , , , , , , ,

Cyber Monday 2019: New report offers expert recommendations for online advertisers

⋅

30-second summary: Ads related to a sales event work best – The Cyber Monday ad featuring a 30% discount was the best performer among the six options. It garnered the most attention with 66% of respondents noticing it and it delivered the highest click rate – 78% more than any […]

Liked Liked
No Comments

, , , , , ,

A new front door for mobile content discovery: What it means for advertisers

⋅

The next generation of mobile content discovery is going to recreate the front door to the internet. Carriers and phone manufacturers will innovate native device experiences that will put content in appealing places for subscribers to find and enjoy the things they love. This will not only create two classes […]

Liked Liked
No Comments

Load More

Google+