Viewers – WhatsHotNow

LGBTQQ advertisers, follow, Should, Viewers

CTV is where the viewers go and advertisers should follow

whot ⋅ August 7, 2020

30-second summary: Massive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television […]

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Social & Online Media Critiquing, During, Kelly, makeup, OnAir, Quarantine, Ripa, Viewers, Went

Kelly Ripa Went Off on Viewers Critiquing Her On-Air Makeup During Quarantine

whot ⋅ May 17, 2020

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Media More, receptive, Streaming, Study, Valassis, Viewers

Valassis study: Viewers are more receptive to ads on streaming TV

whot ⋅ March 18, 2020

30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. About 49 percent of all respondents felt that way. Among younger viewers (aded 25-34), that figure was 69 percent. Thirty-seven percent felt that the optimal length […]

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