30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has gone digital, presenting a huge opportunity for retailers to reach customers while they’re banking, actively shopping, or browsing for goods online or offline. Shoppers are […]
30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active […]
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing their product reach in an increasingly saturated market. There are four business metrics that are guaranteed to help Fintech […]