30-second summary: Shift in consumer behavior during the 2020 holiday season creates a great opportunity for advertisers and publishers. Publisher insights and recommendations a key for advertisers to reach Q4 goals. Private marketplaces offer an attractive option to capture budget that advertisers moved from channels like linear TV, live events […]
30-second summary: This year has already seen brands navigate a rise in hate speech and misinformation, but the depreciation of third-party cookies is still a looming challenge. Continuing to serve relevant ads at scale will mean exploring alternative targeting methods that create meaningful connections by focusing on context. Through better […]
30-second summary: By 2020, programmatic ad spend is expected to hit $68.87 billion. Because programmatic advertising is automated, you don’t have to stop what you are doing to change an ad. This could make the personalization of ads easier than ever before. Instead of paying to advertise their product during […]
In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts […]
Suppose advertisers could target and retarget consumers across the web with the kind of consistency and profiling they can do on Facebook. That’s the lofty goal for a new initiative from ad exchange OpenX. It recently launched private testing of OpenAudience, which Chief Product Officer Todd Parsons told ClickZ was […]
For years, programmatic has been a must-have in the ad industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall ad strategy […]
This week, we picked PebblePost as our martech company of the week. Earlier this week, MailChimp announced that they’ll be foraying into the world of direct mail with postcards — but PebblePost has been in that game for four years now. They invented Programmatic Direct Mail® to take real-time online […]
Though creative is just as it always was, it’s being deployed in different ways as more brands and agencies do buy their ads programmatically. [ccw-atrib-link]
Here is how to select data management platforms (DMP) for a programmatic strategy in China’s closed and fragmented data ecosystem. [ccw-atrib-link]
How to evaluate demand side platforms for a programmatic strategy in China. [ccw-atrib-link]