30-second summary: This year has already seen brands navigate a rise in hate speech and misinformation, but the depreciation of third-party cookies is still a looming challenge. Continuing to serve relevant ads at scale will mean exploring alternative targeting methods that create meaningful connections by focusing on context. Through better […]
30-second summary: The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down to how brands handle customer data, however they come by it. Part of adopting a new approach to engaging with data is considering when and […]
30-second summary: When seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer consent/preferences, including the ability to opt-out? Solution providers may claim that IDs like hashed emails, telephone numbers […]
30-second summary: Over the past decade, ad targeting has swung heavily toward audience-based methods that prioritize the individual reached over the environment in which they’re reached. Going forward, ad targeting will be less about audience data and more about content and context. More than ever, it’s important for marketers to […]