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Five things to ask when seeking alternatives in a cookie-less world

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30-second summary: When seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer consent/preferences, including the ability to opt-out? Solution providers may claim that IDs like hashed emails, telephone numbers […]

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

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When Wendy’s won big win at Cannes in 2017 for a social media campaign that culminated in a year’s worth of free nuggets, the victory was also a win for marketers who believe in the power of social media to garner both attention and revenue for a brand. “The world […]

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