30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, […]
India and Canada are just two nations whose governments are said to be discussing the possibility of requiring Facebook to pay to publish news stories – a growing international narrative that brings into question the position of social media platforms as a content distributor. As the discussion heats up, we […]
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of […]
Dr. Utley identifies the similarities between the civil rights generation and the hip hop generation. [ccw-atrib-link]
30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we focus on how the platform fits into your overall SMB social media strategy. One of the ways SMBs have adapted to […]
30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs report that digital transformation efforts have significantly accelerated. Social media helped 69% of brands prepare for the COVID-19 impact on business and maintain customer/audience relationships. […]
30-second summary: To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best performance. Marketers need to ensure they are breaking through the holiday noise and reaching consumers with relevant and impactful ads. […]
30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand Authentic influencer campaigns, […]
30-second summary: As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies. Knowing what content consumers around the world prefer to see on social media will be critical as economies begin to reopen and brands […]
30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, […]