India and Canada are just two nations whose governments are said to be discussing the possibility of requiring Facebook to pay to publish news stories – a growing international narrative that brings into question the position of social media platforms as a content distributor. As the discussion heats up, we […]
30-second summary: Account-based marketing (ABM) is the new standard in B2B marketing, and much has evolved in terms of strategies and technologies in recent years. That’s why a recent study of 900 professionals was deployed with the goal to gain a clear picture of what landscape looks like today. The […]
30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are […]
30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% […]
30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. […]
30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers […]
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GoodFirms, a review website that provides insight about marketing software and vendors, released their social media usage report for 2019 in May. The report is based on a survey of over 450 global social media users classified as highly active, moderate, and less active users. Participants were gathered from more than […]
A new report published by chiefmartec.com and Martech Today has found that there is a gender gap in the marketing technology and operations sector. The Marketing Technology and Operations Salary Survey 2019 analyzed incomes of marketing technologists and operations specialists from 365 businesses of varying sizes operating in the US […]