Get ready for a game-changing, ultra-lightweight tent that’s perfect for trekking, backpacking, and minimalist camping trips. The tent is made from a recycled ripstop nylon that is incredibly sturdy and […] [ccw-atrib-link]
The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation globally. One sector that seems to have benefited the most in these times is ecommerce. Where it used to […]
30-second summary: The final stage of the storytelling process involves going beyond defining and structuring your story, to thinking about the actual delivery Delivering a story in the right way – with a combination of passion, confidence and conviction – can be extremely powerful, creating an emotional response that compels […]
India and Canada are just two nations whose governments are said to be discussing the possibility of requiring Facebook to pay to publish news stories – a growing international narrative that brings into question the position of social media platforms as a content distributor. As the discussion heats up, we […]
30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – […]
30-second summary: ClickZ interviewed four marketing leaders from industry-leading organizations including eBay, IBM Watson, FILA, and Salesforce with the goal of understanding how 2020 has impacted their business, marketing strategy, and plans. Although each company has different goals, business models, and customers, five common themes emerged about this year’s impact […]
30-second summary: Nextdoor is a social media network for neighborhoods of verified users in 270,000 neighborhoods across 11 countries. 100% of Nextdoor’s users are real people with verified home addresses. Nextdoor is a good marketing option for SMBs because it’s hyper local and comprises an audience that’s eager to support […]
30-second summary: Recent data from OpenX and The Harris Poll reveals how marketers are reacting to today’s “new normal.” Marketers cut their budgets: 61% of marketers cut their budgets once COVID started, but if there is a second wave of COVID-19, 37% say they would not cut as much budget, […]
30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand Authentic influencer campaigns, […]
30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the […]