Common Projects co-founder Flavio Girolami is bringing together a collective of Italian artisans for a collection of home goods and apparel for his new brand, SSAM. The brand, much like Common Projects, share an eye for craftsmanship through a minimalist lens while also adding a luxurious twist. … Continue reading […]
30-second summary: ClickZ interviewed four marketing leaders from industry-leading organizations including eBay, IBM Watson, FILA, and Salesforce with the goal of understanding how 2020 has impacted their business, marketing strategy, and plans. Although each company has different goals, business models, and customers, five common themes emerged about this year’s impact […]
30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. While complex, interactive experiences can lure audiences in, consumers ultimately prize fast, easy-to-navigate web pages. Any digital experiences that fail to […]
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We spoke with Heikki Nousiainen, CTO and co-founder of advanced cloud management provider Aiven to discuss recent developments in the consumer data privacy space, benefits, and misconceptions about the cloud, and where businesses are at risk of slipping up. CZ: Why are we seeing such a sudden rise in consumer […]
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Common Projects is having a bit of fun with its use of color this season, making use of a deep collection of vibrant hues throughout their luxurious footwear line. You’ll find fully neon colorways, neon-accented details, and bold hues on many of their staple silhouettes. And if bright colors aren’t […]
Born between 1995 and 2010, Generation Z is projected to make up 40% of all consumers within two years and despite their young ages, they already hold up to $143 billion in direct buying power. They’re heavily involved in many family purchase decisions, in large part because they’re so comfortable with […]
It’s not surprising that there is an increasing prioritization for marketing attribution among marketers. As we spend more time on multiple channels, measurement becomes harder, which brings out the need for an attribution strategy that will make the performance analysis easier for every business. Not all companies have the same […]