30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to […]
30-second summary: SEM budgets fluctuate naturally depending on volume and auction outcomes, so it’s important to see the outliers right away. But with many campaigns running simultaneously, it’s nearly impossible for any one human (or even a team of humans) to extract that information in a timely fashion and act […]
30-second summary: December sales offer more than a quick hit of revenue, they also offer a treasure trove of new customers, data and insights that can inform new campaigns and deliver added momentum in 2020. Kibo Commerce’s research shows that the holiday shopper comes back the next year and converts […]
The holiday season is most crucial for retail and e-commerce businesses. The last two months of 2017 brought in sales worth $691.9 billion, according to the National Retail Federation. Adobe Analytics puts the total US online retail sales, for the same period, as more than $108 billion. The bottom line? […]
It’s not surprising that there is an increasing prioritization for marketing attribution among marketers. As we spend more time on multiple channels, measurement becomes harder, which brings out the need for an attribution strategy that will make the performance analysis easier for every business. Not all companies have the same […]
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