30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes The agency world is restructuring, reinventing itself to provide […]
30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the […]
30-second summary: We need to evolve our benchmarks, KPIs, and other success metrics to meet today’s standards and measure the new, first-party data-driven and contextual ecosystem. While click-through rate (CTR) had its moment as the go-to metric marketers defined success by, it’s no longer able to accurately depict how well […]
30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. The next three questions consider that you’ve selected your […]
30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. By just doubling down […]