When you think of PC cases, oversized enclosures and Vegas-grade neon lighting might immediately come to mind. Teenage Engineering wants to change all that with a unique case called the computer-1. Constructed out of lightweight aluminum, the case arrives as a flat pack design that you build … Continue reading […]
The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation globally. One sector that seems to have benefited the most in these times is ecommerce. Where it used to […]
30-second summary: Ecommerce has grown massively during the COVID-19 pandemic Shopify, WordPress and Wix are popular ecommerce platforms Shopify is easy, simple and popular for website owners WordPress is best for SEO, creating real scalable Wix is presentable and easy-to-use but comes with ranking issues To make SEO work in […]
30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience. It’s important to market to a specific group of […]
30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources. DXP systems enable retailers to […]
30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. Only 38% of consumers want to interact with a human when engaging with a brand. Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service […]
Tune into any marketing technology conversation, and you’re likely to hear the term customer data platform (CDP) come up sooner rather than later. CDPs are being heralded as the next big thing in martech — and with good reason. Done right, CDPs can allow marketers to finally deliver on the […]
By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing […]
Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All […]
With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing […]