30-second summary: Consumers expect a personalized online experience from every brand. Marketers are struggling to deliver this precise personalization at scale. Adtech brings customers into the funnel, and martech helps cultivate a relationship, but the gap between the two creates data silos, inefficiencies and a breakdown in the handoff. Joining […]
30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels. A company’s digital transformation plan needs to be unified and keep customers in mind at each step. […]
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is to ensure you have a deep understanding of your customer. This lets you develop […]
30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign suggestions – will enable the industry to market better, for less money, more success, and happier customers. AI’s ability to understand data at global, regional, […]
THE NEW YORK TIMES BESTSELLER From Mark Greaney, the New York Times bestselling author of Gunmetal Gray and a coauthor of Tom Clancy’s Jack Ryan novels, comes a high-stakes thriller featuring the world’s most dangerous assassin: the Gray Man. Court Gentry’s flight on a CIA transport plane is interrupted when […]
New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping […]
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies and platforms in which you engage customers change — moving from a tactile brick-and-mortar store experience to AI-driven, highly […]
Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All […]
A report released this week by digital research firm, Altimeter, revealed that the most digitally innovative brands are investing heavily in technology aimed at modernizing the customer journey. The report is based on interviews with nine top CMOs and CDOs from companies that include 20th Century Fox, Carnival Cruise Lines, […]