30-second summary: Consumers expect a personalized online experience from every brand. Marketers are struggling to deliver this precise personalization at scale. Adtech brings customers into the funnel, and martech helps cultivate a relationship, but the gap between the two creates data silos, inefficiencies and a breakdown in the handoff. Joining […]
French concept store Colette sent shockwaves through the industry when founders Colette Roussaux and Sarah Andelman surprised everyone with the news that it would be closing in its 20th year of business. Highsnobiety and French director Hugues Lawson-Body have documented the store’s last … Continue reading [ccw-atrib-link]
30-second summary: Omnicanality, which consists in being able to address customers who only buy in a store on other channels (email, SMS, social networks, search, etc.), represents a significant value creation opportunity for companies. The brands that manage to stand out and maintain a close and trusting relationship with their […]
[ccw-atrib-link]