From the former CEO of General Electric—a company he captained through the darkest days of the American economy, Jeff Immelt’s new memoir chronicles his post 9/11 tenure at the colossal global company. Considered among the “world’s best CEOs,” Immelt mapped a successful route out of oblivion, after GE-financed planes powered […]
French concept store Colette sent shockwaves through the industry when founders Colette Roussaux and Sarah Andelman surprised everyone with the news that it would be closing in its 20th year of business. Highsnobiety and French director Hugues Lawson-Body have documented the store’s last … Continue reading [ccw-atrib-link]
30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation […]
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. This list is not inclusive of every enterprise-level provider, […]
30-second summary: Our latest Tech Talk features BlueConic, Inc., a leading customer data platform (CDP) that centralizes all your first-party data, helps you overcome silos, and create individualized experiences in every stage of a customer’s lifecycle. It’s a particularly powerful method for combining data from across different platforms and tools. […]
30-second summary: In Deloitte’s 2019 CMO Survey Report, 56% of participants anticipated using AI for content personalization. 33% of respondents foresee applying AI for improving marketing ROI by optimizing marketing content and timing. Mckinsey’s survey found that 44% of companies reduced operational costs and increased business revenue by using AI […]
A new report by Percifient Digital has sought to compare some of the key players in the image recognition engine sector. Published in July – Who Has the Best Recognition Engine? – analyzed the accuracy of AWS Rekognition (Amazon), Google Vision, IBM Watson and Microsoft Azure. The study also enlisted […]
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In March, CB Insights created a timeline chronicling four years of retailer bankruptcies, from Radio Shack to Sports Authority, to Radio Shack again, to Toys ‘R’ Us. The timeline is noteworthy because it’s full of household names. One thing they have in common is that with one exception, none were […]