One unexpected impact of a pandemic? Marketers’ playbooks have been rewritten for the next decade
30-second summary: Recent data from OpenX and The Harris Poll reveals how marketers are reacting to today’s “new normal.” Marketers cut their budgets: 61% of marketers cut their budgets once COVID started, but if there is a second wave of COVID-19, 37% say they would not cut as much budget, […]
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