30-second summary: The connection between influencers and buyer decisions will continue to deepen as the creator economy expands beyond the $104 billion mark Social shopping will shape online shopping experiences and strategies with personalization as the keyword The metaverse will mark 2022 with a significant technological shift for the decade, […]
30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy If challenger brands went to high school, they’d […]
30-second summary: Mobile updates could severely restrict advertizers’ access to consumer data Marketing campaigns using NFC and QR codes have been found to dramatically boost consumer engagement IoT laws are still developing and marketers need to know exactly where their data is coming from to ensure compliance While the law […]
30-second summary: Brands should continue to diversify their approach to digital content as part of an increasingly important omni-channel marketing approach to today’s digital consumer. Content and data should go hand-in-hand for further optimization and search engine optimization benefits. AI will continue to emerge as a disruptive technology that marketing […]
30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at […]
30-second summary: Ecommerce is getting obsolete as the lines between online and offline get blurrier. Biometrics is gaining ground as an independent payment option. Humans are natural at speaking, as opposed to typing. And in a ‘back to basics’ scenario, voice proves to be the future of search. Brands can […]
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Panelists discuss trends in ecommerce including the […]
30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased […]
30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. […]
30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services […]