30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. […]
30-second summary: The rising demand for video content creates an increase in volume that agencies need to handle, but due to its complexity, most do not have the necessary tools to operate video efficiently. To help ensure that assets are being managed and delivered in the most efficient way possible, […]
30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies […]
30-second summary: The proliferation of technology gives rise to another trend that marketers must account for—rising consumer expectations. This is true in both the B2C and B2B spaces. QuanticMind emphasizes the need to bring in people who understand the complicated marketing ecosystem such as data scientists who can help make […]
A new ebook by web design and development platform Wix looks at the changing role of digital marketing agencies, challenges they face, and how they’ll be impacted by digital marketing trends. In October 2018, Wix met with a group of digital agencies to discuss the current state of the industry, […]
Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present new opportunities to wow consumers. But at the same time, there are just as many new challenges. It’s created more competition for consumers’ limited attention—including from consumers themselves, given the proliferation […]