30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting […]
30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The […]
30-second summary: This year’s CES showcased several new technologies and developments that could impact marketers and advertisers. Key headliner: Parallel Reality, introduced by Delta Airlines for airports. Developed by ex-Microsoft and Disney Imagineering engineers, it lets a single large digital screen show different messages and images to different people at […]
Last week, we held a breakfast briefing together with Fospha to discuss findings from a recent research report. In the research, we looked into the current state of marketing attribution and data management. First, a few key findings: Over one third (34%) of survey respondents believe that their company analyzes […]
Mobile World Congress has become an increasingly big platform for not only smartphone-minded marketers but for the entire global business community. Nearly 110,000 people last week attended the event in Barcelona, where it’s not uncommon for huge telecoms to send more than 1,000 representatives to work the floor and meeting […]
The Consumer Electronics Show last week created as much buzz around the future of technology as it ever has. Voice AI was one of the more talked about subjects at the show in Las Vegas. However, a lot of the chatter was too heavy on the excitement around items like […]
How does the rise of mobile usage affect retailers? What can we learn about the future of ecommerce? Retailers need to be aware of the changing trends in ecommerce to stay competitive. As we are spending more time online, it is important to understand how consumers behave when considering a […]
It’s official: Cyber Weekend broke all the ecommerce records, at least in the U.S. Over the past five days, American consumers spent $24.2 billion online. And $7.9 billion of those sales happened yesterday, making this year’s Cyber Monday the largest online shopping day in U.S. history. While Black Friday and […]
On October 30, Facebook released their Q3 earnings report. While their revenue was still a casual $13.7 billion (up 33% from Q3 2017), growth has been slowing as compared to previous years. In his update to investors, Mark Zuckerberg cited nearing “saturation in developed countries” as a possible factor. He […]
Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present new opportunities to wow consumers. But at the same time, there are just as many new challenges. It’s created more competition for consumers’ limited attention—including from consumers themselves, given the proliferation […]