Smart glasses are nothing new, but as with all things they do, Ray-Ban makes it far more stylish. The brand responsible for most of your favorite sunglasses teamed up with Facebook for their first smart… The post Ray-Ban Teamed up With Facebook for Their First Smart Glasses first appeared on […]
Ray-Ban and Facebook have teamed up with a new collection of frames called Ray-Ban Stories. The Wayfarer, Round, and Meteor have all been upgraded with cameras, microphones, speakers, and Bluetooth so you can share your content across your favorite platforms. The dual 5MP sensors can be activated … Continue reading […]
30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. Consolidated competition in walled gardens correlates to reduced returns for all. OpenRTB technologies provide a powerful programmatic alternative. The window of programmatic first-mover advantage is […]
30-second summary: Despite agreeing with the principles behind the boycott, smaller businesses may find that they cannot afford to stop advertising on Facebook – especially in these harsh market conditions due to COVID-19. Get a feel for how your industry as a whole is reacting – Once you’ve got a […]
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on the social platforms. This is a unique opportunity to assess the true value of Facebook, provided that brands leverage the right playbook for re-allocating budget […]
These are the most popular apps downloaded worldwide for Q2 2019. What can we learn from these as marketers and how can we improve our digital approach? Sensor Tower has released its Apps Worldwide Report for Q2 2019 looking at the most popular apps. The report provides very useful insights […]
Facebook advertising has changed. It’s time advertisers changed with it. Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager. The change has come through a series of updates, best practices, and new features. […]
To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing efforts have worked best — and this is obviously much easier said than done. Making sense of nonlinear consumer […]
[ccw-atrib-link]
There is a growing number of people who are deciding to stay away from Facebook. What are their mean reasons and how should we adapt our marketing strategies while targeting them? There are more than 2 billion monthly active users on Facebook. It is still the most popular social media […]