Fospha

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Measurement & attribution microclass: Free course with Facebook and Fospha

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To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing efforts have worked best — and this is obviously much easier said than done. Making sense of nonlinear consumer […]

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

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How can businesses use data to streamline their marketing efforts? What are the main challenges and potential benefits they face in doing this? How do retailers make the most out of Amazon — dubbed “Frenemy Number 1” — to navigate both the threat, but also the opportunities, that it brings? […]

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