30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options […]
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on the social platforms. This is a unique opportunity to assess the true value of Facebook, provided that brands leverage the right playbook for re-allocating budget […]
30-second summary: 54% of Black Friday 2019 purchases were made by first time-buyers: Footwear retailers saw the largest percentage of first-time buyers with 68% of buyers purchasing from footwear retailers for the first time. Jewelry, Technology and Home retailers saw 65% of all customers purchasing for the first-time. Nearly a quarter of first-time Black Friday […]
Would you rather watch a new episode of your favorite TV show on your phone or tablet right now with ads, or wait a few days, dodging internet spoilers, until it’s available ad-free? Chances are, you answered watch it right now. But now imagine that endlessly buffering ads make the […]
Instagram introduced IGTV as an attempt to experiment with long-form videos. Despite the rise of Stories, there is still room for videos of longer length that can engage their viewers with more storytelling options. IGTV allows creators to post vertical videos of up to 60 minutes blending the power of […]
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