30-second summary: During the COVID-19 crisis, brands should increasingly look to combine offline marketing with their digital efforts to retain customers. According to McKinsey’s global research in countries affected by the pandemic, more than 70% of consumers don’t yet feel comfortable resuming their “normal” out-of-home activities. With so many customers […]
As the name suggests, the Nike Offline is all about disconnecting and taking time to relax and recharge. The mule-style sneaker is part of the company’s experimental N. 354 collection, pushing a silhouette that is the antithesis of a traditional Nike sneaker. The shoe includes two sensory drop-in … Continue […]
30-second summary: Recent shifts in browser policy have made that line of thinking unsustainable – if cookies can’t be used to collect data, then where are marketers going to get the best signals for targeting? The good news is that even though data derived from cookies will be in short […]
Would you rather watch a new episode of your favorite TV show on your phone or tablet right now with ads, or wait a few days, dodging internet spoilers, until it’s available ad-free? Chances are, you answered watch it right now. But now imagine that endlessly buffering ads make the […]