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How IDFA opt-in will change the way we advertise in apps

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30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment.  Advertisers will lose the ability to target narrow audience segments, cap frequencies, launch retargeting campaigns, and get granular reporting.  It is still hard to predict how […]

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facebook power5 tactics, account simplification campaign structure before and after

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019

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Facebook advertising has changed. It’s time advertisers changed with it. Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager. The change has come through a series of updates, best practices, and new features. […]

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