30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience. When tapping into consumers unconscious needs and wants, […]
30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. […]
30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. […]
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Augmented reality is one of the hottest technologies of this year and last year, and sure, 2017, too. Of course, it is, AR is a staple of modern mobile apps. It allows consumers to virtually try on clothes and makeup, visualize furniture in their homes, catch Pokémon, turn themselves into […]
We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital […]
Ethereum is the world’s second most valuable cryptocurrency after Bitcoin, with a total market cap of $75 billion dollars. The currency’s founder, Vitalik Buterin, is 24 years old and his net worth is estimated at somewhere between $400 – $500 million dollars. The reason why the market has ascribed so much […]