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Womble Bond Dickinson new insight portal

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No man’s land: Womble Bond Dickinson bridges the gap between digital marketing and business development

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30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, as well as honest conversations, are keys to successful and long-lasting change. Improving automation offers valuable insights for business development teams. Womble Bond Dickinson (WBD), a transatlantic law firm formed […]

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What’s the Difference Between Bourbon and Whiskey?

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If we didn’t need water to survive and coffee to function, it’s a fair bet we’d be consuming what we consider America’s favorite drink–bourbon–all day long. That’s obviously not sustainable, but we can all dream,… The post What’s the Difference Between Bourbon and Whiskey? first appeared on Cool Material. [ccw-atrib-link]

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

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30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the other’s contributions. Disputes between the two divisions are often centered around one key thing: unqualified leads. If each team is doing its own thing using […]

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KG: A to Z: An Uncensored Encyclopedia of Life, Basketball, and Everything in Between

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Soon-to-be NBA Hall Of Famer and undisputed king of on-court trash talk, Kevin Garnett, aka The Big Ticket, spent 21 illustrious years in the league—racking up a championship with the Celtics and playing alongside legends like Bryant, Jordan, & James. From his groundbreaking leap out of high school, straight into […]

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Understand consumers: The link between neuroscience and marketing strategy

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30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience. When tapping into consumers unconscious needs and wants, […]

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To build customer loyalty during COVID-19, maximize interactions between transactions

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30-second summary: To develop a true relationship with a consumer, brands will need to look beyond the point of sale (POS) to focus on the moments of engagement captured through the likes of social media interactions, feedback loops, customer service moments, content sharing, video connections and more. Customers may re-evaluate […]

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

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30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. Artificial intelligence (AI) and machine learning (ML) are revolutionizing CDP analytics by giving these programs access to multiple data […]

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3 ways to build personalized connections between a customer and brands

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30-second summary: Sending a loyal customer an email that says new sign-ups will get 25% off just because they have a new email address will not strengthen the customer experience and can reflect poorly on your brand. To enable those experiences that the customer wants, brands must know something about […]

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