30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. Artificial intelligence (AI) and machine learning (ML) are revolutionizing CDP analytics by giving these programs access to multiple data […]
30-second summary: Exponea created a Knowledgecard, CDP vs DMP vs CRM, which serves as a handy cheat sheet to help clarify the definition and purpose of each martech solution. Customer Data Platforms (CDPs) collect first-party data from online and offline sources in real-time, creating a unified view of each customer […]
Research firm Gartner is out today with its latest Hype Cycle for Digital Marketing and Advertising 2019 report [for a fee, or for Gartner clients], pointing to four emerging trends that it says will transform the martech ecosystem. They are: Customer Data Platforms (CDPs) AI for Marketing Blockchain for Advertising […]