30-second summary: Marketing is increasingly viewed as a mission-critical organization responsible for driving new revenue, and the current situation only enhances its indispensable role for creating innovative experiences that fulfill a customer’s needs, wants and desires in real time. Real time customer engagement is how ambitious marketers lead markets. Customer […]
30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these […]
Research firm Gartner is out today with its latest Hype Cycle for Digital Marketing and Advertising 2019 report [for a fee, or for Gartner clients], pointing to four emerging trends that it says will transform the martech ecosystem. They are: Customer Data Platforms (CDPs) AI for Marketing Blockchain for Advertising […]
At some point, we’ve all gotten a bill from the electricity company that was significantly higher than we anticipated. Most of those bills come with monthly or year-to-year usage estimates, but those graphs are generally… [ccw-atrib-link]
The rise of emerging technologies has changed consumers’ behavior. Artificial intelligence, augmented reality and voice assistants have pushed consumers into a new form of interaction with brands and their content. Marketers have been introduced to a new world where a campaign is not restricted to traditional channels, but they need […]
Mobile customers are by and large changing the game for marketing and customer experience. With instant access to information, consumers are redrawing journey maps as they find new places and resources to make decisions about their next purchases. They’re not looking for advertisements, messages, brandspeak or sales pitches. They’re looking […]
It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which […]