predicting

, , , , ,

Start predicting intent at any moment in the customer journey

⋅

Customers are connected and mobile-first, and they’re in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away exactly how […]

Liked Liked
No Comments
Real-time relevance and predicting purchases

, , ,

Real-time relevance and predicting purchases

⋅

It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which […]

Liked Liked
No Comments
Google+